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Winning Where It Matters

We all have the power of winning where it matters but not everybody knows it.

Your support system, environment, and circle can either keep you from realizing it or empower you to use such power.  

All of my achievements can be attributed to my unwavering mentality, mindset, and the lifestyle I have come to embrace, which I call "winning where it matters." I developed it throughout my personal and professional journey as an entrepreneur, athlete, consultant, advisor, and counselor for the past 18 yrs.


This powerful philosophy revolves around understanding oneself, maintaining the right perspective and attitude, and taking the necessary actions to defining and achieving success on your own terms by winning where it matters, regardless of the odds. I firmly believe that every individual possesses the ability to start winning where it matters and achieve remarkable success, regardless of their background or circumstances.


If you are unsure of where to start but are eager to embrace the "winning where it matters" philosophy, I am here to help you.


My approach is rooted in passion, authenticity, and practical strategies that have proven to be effective. Whether you are an established or aspiring entrepreneur, an athlete striving for the next level, or simply someone seeking personal growth, I am committed to supporting you on your journey towards greatness.








As a seasoned consultant, my role is to thoroughly assess client needs, carefully analyze them, and formulate practical and effective solutions that yield desired outcomes. Whether working collaboratively or independently, I specialize in providing comprehensive consulting services to both corporate and nonprofit sectors.

Business & Nonprofit Formation

When it comes to launching your business or nonprofit venture, I offer expert guidance and support. I will assist you in making informed decisions regarding the choice between establishing a for-profit business or a nonprofit organization, taking into account your unique vision and passion. I will ensure that you have a clear understanding of the distinctions, advantages, legal requirements, and necessary resources associated with each option, aligning them with your specific goals.


​For Nonprofits: I process 501(c)3 Tax-Exemption Applications (100% approval rate since 2006)

  • Standard form 1023

  • Short form 1023-EZ

  • Tax exemption reinstatement ​

Business Mentor


Christian Villar and Joe Foster in Dubai.

Entrepreneurship mentorship is a transformative relationship where a seasoned and accomplished entrepreneur lends their expertise to nurture, educate, and prepare emerging entrepreneurs for the inevitable hurdles they may face.


An entrepreneur is an individual who dares to embark on their own business venture, leveraging their own ideas, products, or acquired assets, while assuming a significant portion of the associated risks and reaping the majority of the rewards.


The path of an entrepreneur is far from easy, and without the right guidance, it can become even more arduous. As you embark on this journey, you may encounter moments of solitude and uncertainty. Once you launch your business, there is no superior to turn to for immediate advice or direction. You become the captain of your own ship, responsible for charting the course, even without a crew. 


Drawing from my personal experience as an entrepreneur, I understand the demands and intricacies of this role. As your mentor, I am committed to sharing my knowledge, skills, and extensive experience to assist you in becoming the best possible entrepreneur. Everyone requires a dependable confidant, a trusted source of guidance, and someone who truly comprehends and speaks their language, particularly when faced with challenging circumstances (which are bound to arise at some point). When those moments arise, I aspire to be there to provide the support you need or to have already equipped you with the tools to confront and overcome them.

Entrepreneurship mentorship is an invaluable asset on your journey to success, offering a reliable source of wisdom, an alternate perspective, and a steadfast companion who understands the unique challenges you may encounter. 

Personal Development

While I recognize that not everyone is inclined towards business or entrepreneurship, I firmly believe that personal development and growth are essential for everyone. Mentoring individuals in achieving their personal goals and guiding them through their unique journeys is one of my greatest passions.


In today's society, there is a pervasive tendency to impose external definitions of success upon individuals. However, it is crucial not to get caught up in the idea that titles, socioeconomic status, degrees, or positions should determine our worth or dictate our personal interpretation of success. Your journey is unique, and only you possess the insight into what truly matters to you and how far you have come to reach where you are today. Together, we can craft a plan to propel you towards your desired destination.


We all have talents, passions, and dreams, yet far too often, we relegate them to the sidelines or put them on hold while we work tirelessly for someone else who is actively pursuing their own aspirations. Remember, your network plays a pivotal role in your growth and success. Surround yourself with individuals who uplift, inspire, and align with your values. Your network truly is your net worth.


It is perfectly acceptable to work for others, but it is equally important to devote time and energy to work on yourself and what truly matters to you. Drawing upon my social and behavioral science as well as psychology degrees, combined with my personal experiences and those of my clients, I am equipped to provide guidance and support to help you flourish.


Together, let us embark on a transformative journey of personal development, where your dreams take center stage. Your potential knows no bounds, and with the right mindset and support, you can achieve remarkable growth and fulfillment.

christian villar

Personal Development 

NIL & Athlete Branding

In the world of sports, athletes embody much more than their athletic abilities. The question is: Do you, as an athlete, recognize the full extent of your potential?

Athletes are more than just individuals competing in a game. They embody stories of passion, determination, and incredible potential. And I want you to recognize the depth of your own story as an athlete.


As a professional basketball player turned entrepreneur, CEO, founder, and owner of various businesses, including the esteemed NBXL the first ever USA-Middle East professional basketball league.  I understand the multifaceted nature of being an athlete. I have personally witnessed the transformative power of embracing diverse roles and ventures.


For high school and college athletes, the recent NIL (Name, Likeness, Image) NCAA ruling has opened up new opportunities. Now, you have the chance to profit from your unique identity, beyond the confines of the game. I am here to guide you in creating your own brand, so you no longer have to wait for endorsement deals to come knocking. Together, we will craft a compelling brand presence, ensuring you are positioned for success both during your playing years and well into the future.


Professional athletes, this applies to you as well. I am dedicated to helping you build or enhance your personal brand, allowing you to navigate endorsement deals with ownership and creative control. By doing so, you preserve the integrity of your brand, even after partnerships come to an end. I believe in empowering you to leverage your brand long after your playing career concludes, ensuring lasting benefits and opportunities.


Let us embark on a journey of self-discovery and brand development, where your unique story takes center stage. I am here to listen, guide, and support you as we uncover the essence of your personal brand. Together, we will unveil the authentic narrative that sets you apart, positioning you for a fulfilling and impactful future.


Investing in your brand is an investment in yourself. Let us celebrate the legacy you are building and the countless lives you will touch through your athletic journey and beyond. Embrace your story, unleash your potential, and let your brand shine as a beacon of inspiration for generations to come.

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