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Christian Villar
Winning Where It Matters

Christian Villar is an exceptional individual who has triumphed over adversity and achieved remarkable success through his resilience and determination. Despite starting from humble beginnings, Villar defied the odds and excelled in education, sports, and entrepreneurship.


What sets Villar apart is the mentality and mindset that he developed early on in life. Faced with limited resources and financial constraints, he honed his ability to understand his personal strengths and weaknesses, perspective, and focused on what mattered to him. This concept, which he now calls "Winning Where It Matters," became a lifestyle and the driving force behind his accomplishments.

The foundation for the winning where it matters concept is based on Villar's 18 years of consulting experience, educational background, and his own successful entrepreneurial journey.


He has made it his mission to inspire and empower others to adopt his teachings to live a purpose driven life. Through various platforms such as seminars, speaking engagements, and one-on-one coaching, Villar shares his knowledge and experiences, teaching his audience and clients how to cultivate a winning where it matters mentality/mindset and lifeystle.


With his unique blend of passion, authenticity, and practical strategies, Villar enables individuals to unlock their full potential and achieve their own personal and professional goals. Whether you're an established or aspiring entrepreneur, athlete wanting to get to the next level, or someone seeking personal growth, Christian Villar is here to guide you on your journey towards success.


Join so many others who have already been inspired by  Villar's story and teachings. Reach out to learn more about his transformative philosophy, upcoming events, book him to speak, and how you can embark on a journey of personal growth and achievement.  






christian villar - dubai


As a seasoned consultant, my role is to thoroughly assess client needs, carefully analyze them, and formulate practical and effective solutions that yield desired outcomes. Whether working collaboratively or independently, I specialize in providing comprehensive consulting services to both corporate and nonprofit sectors.

Business & Nonprofit Startups

When it comes to launching your business or nonprofit venture, I offer expert guidance and support. I will assist you in making informed decisions regarding the choice between establishing a for-profit business or a nonprofit organization, taking into account your unique vision and passion. I will ensure that you have a clear understanding of the distinctions, advantages, legal requirements, and necessary resources associated with each option, aligning them with your specific goals.


​For Nonprofits: I process 501(c)3 Tax-Exemption Applications (100% approval rate)

  • Standard form 1023

  • Short form 1023-EZ

  • Tax exemption reinstatement ​

Business Mentor


Christian Villar and Joe Foster in Dubai.

Entrepreneurship mentorship is a transformative relationship where a seasoned and accomplished entrepreneur lends their expertise to nurture, educate, and prepare emerging entrepreneurs for the inevitable hurdles they may face.


An entrepreneur is an individual who dares to embark on their own business venture, leveraging their own ideas, products, or acquired assets, while assuming a significant portion of the associated risks and reaping the majority of the rewards.


The path of an entrepreneur is far from easy, and without the right guidance, it can become even more arduous. As you embark on this journey, you may encounter moments of solitude and uncertainty. Once you launch your business, there is no superior to turn to for immediate advice or direction. You become the captain of your own ship, responsible for charting the course, even without a crew. 


Drawing from my personal experience as an entrepreneur, I understand the demands and intricacies of this role. As your mentor, I am committed to sharing my knowledge, skills, and extensive experience to assist you in becoming the best possible entrepreneur. Everyone requires a dependable confidant, a trusted source of guidance, and someone who truly comprehends and speaks their language, particularly when faced with challenging circumstances (which are bound to arise at some point). When those moments arise, I aspire to be there to provide the support you need or to have already equipped you with the tools to confront and overcome them.

Entrepreneurship mentorship is an invaluable asset on your journey to success, offering a reliable source of wisdom, an alternate perspective, and a steadfast companion who understands the unique challenges you may encounter. 

Personal Development Mentorship

While I recognize that not everyone is inclined towards business or entrepreneurship, I firmly believe that personal development and growth are essential for everyone. Mentoring individuals in achieving their personal goals and guiding them through their unique journeys is one of my greatest passions.


In today's society, there is a pervasive tendency to impose external definitions of success upon individuals. However, it is crucial not to get caught up in the idea that titles, socioeconomic status, degrees, or positions should determine our worth or dictate our personal interpretation of success. Your journey is unique, and only you possess the insight into what truly matters to you and how far you have come to reach where you are today. Together, we can craft a plan to propel you towards your desired destination.


We all have talents, passions, and dreams, yet far too often, we relegate them to the sidelines or put them on hold while we work tirelessly for someone else who is actively pursuing their own aspirations. Remember, your network plays a pivotal role in your growth and success. Surround yourself with individuals who uplift, inspire, and align with your values. Your network truly is your net worth.


It is perfectly acceptable to work for others, but it is equally important to devote time and energy to work on yourself and what truly matters to you. Drawing upon my social and behavioral science as well as psychology degrees, combined with my personal experiences and those of my clients, I am equipped to provide guidance and support to help you flourish.


Together, let us embark on a transformative journey of personal development, where your dreams take center stage. Your potential knows no bounds, and with the right mindset and support, you can achieve remarkable growth and fulfillment.

christian villar
Personal Development

NIL & Athlete Branding

In the world of sports, athletes embody much more than their athletic abilities. The question is: Do you, as an athlete, recognize the full extent of your potential?

Athletes are more than just individuals competing in a game. They embody stories of passion, determination, and incredible potential. And I want you to recognize the depth of your own story as an athlete.


As a professional basketball player turned entrepreneur, CEO, founder, and owner of various businesses, including the esteemed NBXL the first ever USA-Middle East professional basketball league.  I understand the multifaceted nature of being an athlete. I have personally witnessed the transformative power of embracing diverse roles and ventures.


For high school and college athletes, the recent NIL (Name, Likeness, Image) NCAA ruling has opened up new opportunities. Now, you have the chance to profit from your unique identity, beyond the confines of the game. I am here to guide you in creating your own brand, so you no longer have to wait for endorsement deals to come knocking. Together, we will craft a compelling brand presence, ensuring you are positioned for success both during your playing years and well into the future.


Professional athletes, this applies to you as well. I am dedicated to helping you build or enhance your personal brand, allowing you to navigate endorsement deals with ownership and creative control. By doing so, you preserve the integrity of your brand, even after partnerships come to an end. I believe in empowering you to leverage your brand long after your playing career concludes, ensuring lasting benefits and opportunities.


Let us embark on a journey of self-discovery and brand development, where your unique story takes center stage. I am here to listen, guide, and support you as we uncover the essence of your personal brand. Together, we will unveil the authentic narrative that sets you apart, positioning you for a fulfilling and impactful future.


Investing in your brand is an investment in yourself. Let us celebrate the legacy you are building and the countless lives you will touch through your athletic journey and beyond. Embrace your story, unleash your potential, and let your brand shine as a beacon of inspiration for generations to come.

persona branding


Personal branding is a powerful strategy that revolves around building a distinct brand identity centered around an individual, rather than a business entity. You may have come across the quote, "Your smile is your logo, your personality is your business card, how you make others feel after having an experience with you becomes your trademark" by Jay Danzie. While it captures the essence of personal branding, it leaves one crucial aspect unresolved – the fact that your brand should be defined by you, not solely by others' perceptions.


With my personalized personal branding services, I empower you to take control of your brand identity, anchored in your unique qualities, identity, personality, and skill sets. We go beyond external interpretations to establish a brand that reflects your true essence, remaining consistent regardless of how others perceive you. By crafting a comprehensive brand strategy, complete with a logo, online presence, and a compelling social media profile, combined with your services, expertise, and experience, you claim authority and influence over your brand.


Over the years, I have successfully created impactful brands for a diverse range of professionals, including pastors, coaches, speakers, trainers, artists, consultants, mentors, entrepreneurs, advisors, podcasters, doctors, and current/former athletes. Now, I invite you to embark on this transformative journey and discover the immense potential that lies within your unique personal brand.

Take the next step, seize this opportunity, and let your personal brand flourish. Together, we will unleash your true voice, create a brand that resonates deeply with your audience, and position you as an exceptional and influential figure in your field. Trust in the power of authenticity and let your heartfelt personal brand radiate, leaving an indelible mark on the hearts and minds of those you encounter.

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